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This leads to my second tip in effectively recruiting Community College students for Summer enrollment – provide an incentive. We’ve seen some Community Colleges offer one free class for the Fall 2020 semester to help boost enrollment and encourage students to register for additional courses. Though focused on summer recruitment, these three tips can be utilized throughout the year – because Community College recruiting doesn’t have a season, it’s ongoing every day! Also, put a hold on your calendars for the upcoming national Community College webinar, “Community College Focus:
The overwhelming majority (94%) of recently surveyed college students think they should pay less for online instruction than for in-person classes, and almost 50% believe the pandemic has diminished the value of a college education. When asked what services should be provided by their colleges, students expressed interest in career planning services (47%); student life services, such as mental health support (42%); and academic support services (30%). The 2020 fiscal year, which ended on June 30 for most institutions, overlapped with only the first few months of the pandemic, which means the survey doesn’t capture how endowments might have fared during the rebound in the markets that occurred later in 2020. The number of ransom-ware attacks on higher ed institutions doubled in one year Ransomware attacks are now being called “the top security threat at higher education institutions” after the release of a report saying the number of such incidents doubled from 2019 to 2020.
This year’s Achieving the Dream Conference supported those initiatives – providing resources for not just two-year institutions worldwide but higher education partners, like TargetX, part of the Liaison International family. TargetX, a Silver Sponsor of the event, sponsored a concurrent session by Sinclair Community College – a recent winner of the Achieving the Dream Leader College Distinction Status, the highest designation offered to institutions. In the concurrent session, Planting the Seeds: Growing Our Own to Remove Racial Inequities for Faculty and Students,” the presenters, comprised of mostly faculty, discussed three programs at Sinclair that have made racial equity central to faculty recruitment and student success. At TargetX, my colleagues and I are committed to helping not just our clients but all of higher education in developing equity-minded, inclusive, and culturally responsive Recruitment and Student Success initiatives