Karbo Communications

We help clients save on average 38% on their major software and cloud contract renewals, avoid substantial penalties from non-compliance fees from software publishers and ensure their software and cloud estates are optimized and clients are only paying for what they actually need. At Eleven Hundred Agency, we have seen a couple of clients suspend PR activity to reduce expenditure, but this has been more than outweighed by those clients that have increased PR spend to take advantage of market growth. “VAR’s are looking for new and exciting technologies to offer their clients in an effort to stimulate their own businesses and we have signed up nine new reseller partners in the past two months,” said Peter Christou, EVP international sales at BotRx, a cybersecurity firm that protects against automated bot attacks. Originally a technology journalist, Mike ran the London office of a small European PR group for several years before founding his own tech PR agency, Johnson King, in 1992.

Historically, cyber insurance companies have had a problem with data: no insurance company has enough data to create accurate pricing and better serve the customer by providing a tailored cyber insurance product. Our approach of integrating cybersecurity with cyber insurance helps us better underwrite and provide tailored cyber insurance to our SMB customers in a way that our competitors can’t. I think it’s been particularly successful for SMBs because they normally don’t have a dedicated risk manager who can work with different insurance firms and brokers to find cyber insurance solutions. As a security and an insurance company, the primary criteria that our customers look for is trustworthiness, and PR has helped us create that level of trust among our customers and partners.

Most recently our client, Penguin Computing, came to us to help promote the company’s involvement in Director Ang Lee’s blockbuster film Gemini Man in advance of the film’s world premiere. Karbo Com harnessed the power of a video case study to highlight the company’s solution and convey how it was essential to making the film a reality. For the case study we orchestrated for Penguin Computing, the Karbo Com team assumed the role of project manager, setting the project budget, developing the storyboard and scripts, hiring a production team, and creating a launch plan that was ultimately executed and measured. None Encourage internal teams and relevant contacts to share and engage with the case study from their own social accounts To drive further visibility, work with your PR team to gauge where, when, and how content like a video case study should be promoted.

That Moves Markets | 5 Tips from Karbo Com’s CEO Julie Karbo It’s critical that there be a commitment to unflinching honesty and self evaluation, with an exercise leader that asks the right questions, keeps the process productive, moving forward and free of arrogance and power plays. This is partially true, but remember your solution isn’t simply your technology platform and product, it includes the quality of your management team, what reporters, influencers, partners, your support teams and the competition say about you and more. At Karbo Com, we manage the overarching process, and will craft the first draft of straw man messaging according to three categories: market, technology/product and company.