Lindsay, Stone & Briggs

When Your Brand Definitely Needs a Jumpstart Brands of all shapes and sizes sometimes need a jumpstart. Once you’ve done the hard work to answer those questions, it’s time to dress your brand up. Maybe you’re one of the lucky ones and the new world order comes with an infusion of marketing investment. Does DTC Branding Mean Legacy Brands are Dead Men Walking?Brand strategy isn’t something we do from time to time, it’s one of the cornerstones of our business.

While I was grateful for my strategic communications foundation (shout out to the j-school), I quickly learned that no amount of coursework, clubs or speakers can truly prepare you for agency life. While my title is “PR Intern,” I’ve been a part of video shoots, writing press releases and product fact sheets, identifying influencers for social media campaigns, earning my first news placements, testing out Alexa skills and sitting in on weekly Account Management meetings. Don’t worry, two of our other interns are psychology and management majors, LSB doesn’t discriminate! As I was becoming more interested in Account Management, I scheduled individual meetings with multiple members of the Account Team to learn more about what they do and the internal processes that go into creating a client budget or project timeline.

We surveyed 1,000 U. S. residents, asking questions like: * When you decide to cook, what’s your primary motivation?How do you define “cooking”?When you cook from scratch, what’s the occasion? Fifty-five percent of our male respondents said they cooked because they enjoyed it, while only 48% of females gave the same response. By comparison, 45% of those over the age of 25  defined cooking as using both fresh ingredients and prepared foods such as bottled sauce or canned soup. By comparison, 45% of those over the age of 25  defined cooking as using both fresh ingredients and prepared foods such as bottled sauce or canned soup.

More changes came to Google Ads metrics as we know when at the end of February, Google unveiled a new metric for search and shopping campaigns: click share. This differs from click-through rate because click share takes into account the potential of higher budgets, bids and quality score, rather than simply focusing on the ratio of clicks to impressions. We generally work to improve quality scores by making sure to use ad extensions, testing new ad copy and testing different landing pages or making optimizations to existing landing pages. Google is also starting to roll out a new planning tool, the budget planner, to give you more insights into how changes in your campaigns budgets will impact performance.