Universal Information

PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an event or sustained program, in order to provide meaningful measures that show the client or organization their impact. More directly stated, public relations measurement is the science of analyzing company or client objectives against outcomes to determine the efficiency, effectiveness and success of the PR or communications effort. The two most important reasons to measure your public relations efforts are: At the risk of being repetitive, PR measurement is the designed effort to reliably analyze and determine the relative effectiveness of a specific public relations program or effort according to a valid methodology. To learn more about how PR measurement and analysis support can improve your public relations efforts, or why our clients love working with Universal Information Services, connect via email.

Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is a professionally curated report that only includes the most mission critical breaking news. Often called different names like Executive Summary, Daily News Bulletin, or simply a Daily News Brief, these custom reports alleviate the time and cost associated with creating reports internally or having them generated by your agency. The three primary benefits of having Universal Information Services generate your Daily News Brief are: KEY QUESTION: What is a Daily News Brief? Daily News Briefs should be customized to only deliver a manageable amount of news stories, compared to lengthy media monitoring report, and draw from the widest scope of key media outlets available.

Before we answer this key question, let’s backup and explain what Alpha Clips are and why this service is a better way to monitor news for your organization or clients. In other words, the Alpha Clips service locates the first occurrence of a news mention, then integrates any web or social media mentions of that same content so you can find all mentions in one place. Alpha Clips combine published news articles with the online and social media story equivalents, in a platform designed to streamline news monitoring and allow communications professionals to quickly consume key information. To learn more about how media monitoring with Alpha Clips can improve your public relations efforts, or why our clients love working with Universal Information Services, connect via email.

Before we answer this key question, let’s backup and explain what Alpha Clips are and why this service is a better way to monitor news for your organization or clients. In other words, the Alpha Clips service locates the first occurrence of a news mention, then integrates any web or social media mentions of that same content so you can find all mentions in one place. Alpha Clips combine published news articles with the online and social media story equivalents, in a platform designed to streamline news monitoring and allow communications professionals to quickly consume key information. To learn more about how media monitoring with Alpha Clips can improve your public relations efforts, or why our clients love working with Universal Information Services, connect via email.