DiscoverOrg

There’s one last step for individuals who have inadequate sales intelligence and want to send a cold email: guessing their prospect’s email address. Just apply the prospect’s name to the company’s email formula, and you’re all set. Those hired in between sometimes received addresses like [email protected] We also see [email protected] and [email protected] A few of the emails we missed were incorrect only because the individuals did not actually use [email protected] (which was the most common formula) but instead used a variation with a subdomain, like [email protected] Sometimes employees in different departments use different domains to protect domain reputation.

Sales reps aiming to displace the current provider were stuck dialing into dead-end corporate switchboard phone numbers, getting stonewalled by gatekeepers, never to reach their buyer’s voicemail box—let alone pitch their product to a decision-maker. Sales intelligence data improves a rep’s timing in their initial contact and tailoring their overall approach. In addition to basic contact information such as direct-dial phone numbers and email addresses, sales reps can use sales intelligence insights to identify pain points, possible objections, and even differentiators to compare against prospect’s current solutions. It simply isn’t an economic use of a sales rep’s time to conduct prospect research.

Tellwise’s smart messaging tool – which integrates directly with ZoomInfo – tracks emails to give sales reps with insight into open rates and engagement with attachments, as well as the ability to see when that activity is happening, in real-time. The 1.47% bounce rate for emails to ZoomInfo contacts includes multiple emails, which is not to say that ZoomInfo’s emails bounce at a 1.47% rate across the board. The rest of the data for days with less than 1,000 emails to ZoomInfo contacts actually indicate that the bounce rate may be a bit conservative, and the gap between overall bounce rate and ZoomInfo data is likely higher. When emails in ZoomInfo bounce, we have the industry’s largest research team following up on that data to ensure that ZoomInfo continues to provide the most accurate data in the business; for example, when we are unable to validate a contact’s email through our other tools, we have a researcher call their company and confirm their email.

One company’s “Digital Marketing Specialist” is another company’s “Web Manager” – which might be split into multiple functions at yet another company. Marketing might not have much use for the org chart … but Sales loves org charts because they offer multiple points of entry to the account. Here’s an example of when the org chart comes in handy for sales: Starting at the Senior Director, Director, or Senior Manager level can be a great way to create groundswell and new opportunities. Read it: How to Use the Tech Stack to Displace Competitors As you can see, a breadth and depth of data points is necessary for each team to do their job