MWWPR

In a world that is increasingly focused on redressing the diversity imbalance, the campaign aims to position Brand Advance and its sister companies, DECA and Sentiment, as the go-to partner for brands and agencies in their mission to reach diverse audiences at scale. Following an impressive growth period in 2020 with advertiser spend through the network increasing by 1438%, Brand Advance needed a PR agency that could support its accelerated growth targets for this year and to communicate its leading position to the market. ” MWWPR will support Brand Advance’s corporate communications strategy with an integrated media relations programme including executive thought leadership activations and a virtual event series. With dedicated insights, strategy, data and analytics, digital and content and creative teams, MWWPR’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, LGBTQ, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.

— MWWPR, one of the world’s leading independent public relations firms, has acquired social media and influencer marketing shop, Everywhere Agency to expand the depth and expertise of MWW’s global digital influencer team. Done properly, an influencer strategy delivers strong ROI by giving key audiences a reason to believe, and a reason to care about your brand,” said Michael Kempner, Founder and CEO of MWWPR. This will serve as a nice addition to MWWPR’s current network of relationships and fits squarely in MWWPR’s philosophy of building collaborative relationships with partners and using data and human expertise to drive partnership decisions. With dedicated insights, strategy, data and analytics, digital and content and creative teams, MWWPR’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, Diversity & Inclusion, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.

— MWWPR, one of the world’s largest independent public relations firms, has launched its second-year research and insights program with American University’s School of Communication, to better enable its clients to reach the increasingly influential segment of consumers, Generation Z. Each month, the students will receive a series of creative briefs outlining an initiative or challenge of MWWPR’s clients, which span several industries including technology, professional services, food and beverage, health and wellness, and retail and consumer goods. “Z-Suite is exactly the type of program that our students crave – the chance to provide insights to actual client challenges and opportunities as well as network with leading industry professionals,” said Pallavi Damani Kumar, assistant professor, Public Communication Division. With dedicated insights, strategy, data and analytics, digital and content and creative teams, MWWPR’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, Diversity & Inclusion, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.

Kempner started MWWPR in 1986 and has since grown the agency into one of the largest independent firms in the world, with eight office locations across the United States and United Kingdom, and a diverse client portfolio that spans corporate reputation, consumer, business to business, crises, digital and creative services in categories from health and wellness to technology, financial services, retail, food and beverage, and sports and entertainment. Additional awards and recognitions include the PR Executive of the Year Award from the International Business Awards in 2014, 2013 and 2012; Grand Prize for Communications Professional of the Year from the Alumni Recognition Award from American University in 2013; PR Executive of the Year by the 2013 and 2012 American Business Awards. He was appointed by President Obama and confirmed by the U. S. Senate as a Governor of the Broadcasting Board of Governors/U.S. Agency for Global Media where he helped direct all U.S. international media including the Voice of America, Radio Free Europe/Radio Liberty, the Middle East Broadcast Network and Radio Free Asia serving on each of their boards. With dedicated insights, strategy, data and analytics, digital and content and creative teams, MWWPR’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, Diversity & Inclusion, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.