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My name is Morgan Leone and I'm a current senior at the University of Oregon. My Instagram handle is @morgan_leone.
I used to be a campus ambassador for LaCroix, and enjoyed that job for two years. My favorite part of the job was creating content for LaCroix's page and my own. I've also worked with the brand ArticZero for content creation. I'm a business major and just recently switched my concentration from marketing to operations business analytics. I thought by being a marketing major I would enjoy the creative outlet in my career, but instead, I found my creativity was being dampened by the extremely dated textbook rules and procedures we outlined for "having a good ad". I think the most effective ads and promotion plans are happening via Instagram and TikTok, therefore, are not in the most recent textbooks.
Something unique I've been doing over Instagram, is creating polls and asking questions to my followers about their own life. I take those answers and pull them into a post to display to everyone. Social media is missing the aspect of empathy, and my goal is to include some other perspectives in my own feed that can curate more reflective thoughts and feelings. Instead of making my feed about me, I'm making it about us (aka me and my followers). I've recieved a ton of great feedback from followers regarding this, and I think this has great potential to be a branding tool for the right company!
I'm passionate about my goals of becoming a female tech leader in the corporate world and setting an example for little girls also wanting to rule the world. Hard work isn't always fun, but the difference you can create makes it more than worth it. I find joy in embroidery, gardening, and my indoor plant collection. I'm a silver jewelry stan, skincare addict, and as my profile says a bagel enthusiast.
Much thanks for your consideration