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Tagline podcast: Creativity + Collaboration with Melissa Etheridge, Chris Curtin, Jared Gutstadt, and Adam Shlachte‪r‬ Artist and activist Melissa Etheridge, Visa’s Chief Brand & Innovation Marketing Officer, Chris Curtin, and Jingle Jared Gutstadt sit down with Publicis Media’s Global Innovation President Adam Shlachter to talk about the magic that happens from the mashup ups of brands and music and tech and purpose-revealing the secrets to great collaborations, the importance of surrounding yourself with creative people and winning through the power of disruption. The Business of Marketing sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard together. Vineet Mehra’s New Role at Sustainability-Focused Food Delivery Service Vineet Mehra, former Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance announced his new role today as Chief Growth and Customer Experience Officer of Good Eggs, a fast-growing, sustainability-focused online food delivery service. In The GaryVee Audio Experience, Gary chats with Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, talking about Raja’s new book “Quantum Marketing” and his thoughts and the requirements for being a successful marketer today.

The common themes: know your audience, research both the company and interviewers, ask thoughtful questions, and be authentic. Our panel of luminary marketing executives share interview advice for marketers, and stories of interviewees who’ve impressed them. To go above and beyond, provide a writing sample specific to the product/company, outline a campaign idea, share a recommendation on a design element… I was impressed with the level of work she did for the interview: she was looking at a social media position and she has done an analysis of competitors, evaluate google search words, evaluate their site and Taxonomy, plus the messages they have in market, all wrapped in a solid recommendation.

They can tell you things you don’t know and can’t see from your vantage point. This is important in healthcare because the people we serve need hope, they need courage, they need inspiration. From unaided awareness, to brand preference, to likelihood to recommend, to engagement – across the board we’re seeing positive results from authentically, humanly, humbly telling the stories of the people we serve. To get more details on how UCHealth won Emmy Awards after bringing all their marketing agency work in-house, check out this CMO Perspective piece where Manny gives the inside scoop.

As the Global CMO of SAP, Alicia Tillman believes this starts with what’s going on outside the walls of the company and describes the beautiful journey to helping recognize your brand’s value. Vineet Mehra, recent Global Chief Marketing and Chief Customer Officer for Walgreens Boots Alliance dives deep into two key enablers for success: unicorns and BFF CIOs. Visa’s Chief Brand and Innovation Marketing Officer Chris Curtin said the company was poised with a plan to further Japan’s efforts to move toward more digital payments. Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, recent Global Chief Marketing Officer & Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP & Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic but also shifted the focus of their product offerings to meet the new needs of their consumers.