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Your sales are being held back. The culprit? Intangible sales data

Guest post by Peter Kazanjy, founder of Modern Sales Pros and of Atrium, makers of totally amazing continuously monitored sales performance analytics. New hires are an investment, especially in sales

A commissioned study conducted by Forrester Consulting on behalf of SalesLoft found that “while increasingly independent, prospective customers will engage with knowledgeable, empathetic, and informed sellers who provide relevant information and insights tailored to their business and needs.”2 Translation: The rules of (sales) engagement have changed. To address this challenge, revenue-producing teams are adopting customer-obsessed sales engagement strategies, ones that harness customer data and technology to personalize sales communications, establish a human connection, and drive decisions based on how buyers really buy. Top firms are turning to sales enablement technologies to help produce these outcomes: Half of the sales and marketing professionals that Forrester surveyed last year said their sales enablement budgets increased in 2018 relative to 2017, with 27% reporting investment increases of more than 15% compared to the prior year.”3 SalesLoft commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study to examine the potential return on investment (ROI) enterprises may realize by adopting the SalesLoft sales engagement platform. Keep reading if you’re interested in how SalesLoft’s sales engagement platform enables organizations to create a personalized, scalable, and consistent go-to-market process across the sales organization.

We had big goals as we planned 2019’s Rainmaker. A diverse group (literally – the most diverse crowd in Rainmaker history! ) of sales professionals came from as far as South Africa to join the Sales Revolution. Together, we were energized by Danny Meyer’s approach to hospitality and enthralled by Colin O’ Brady’s challenge to find your own “Everest. SalesLoft’s Rainmaker is the number one sales conference that you can attend if you want to apply new techniques immediately and make yourself better at your craft.