Japan Buzz

In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or As you may already have read, a post with at least one Instagram hashtag gains 12.6% more engagement than one without any hashtags, and just as in other regions, your use of hashtags can make or break your Japanese Instagram strategy. The global lockdown caused by Covid-19 only increased Japan’s long standing love of artisan crafts, especially with people spending extra time working at home. With this hashtag you’ll discover the latest nail artisan masterpieces and please note that in Japan it’s not unheard of for guys to have nails done so don’t be surprised if you see this!

’s channels, Hajime Shacho (or “President Shacho” in Japanese) continues to rank highest for YouTube channel subscribers in Japan with an average increase of one million new subscribers each year. In recent years, Hikakin has become known for his entertaining reviews, and it’s only fitting he was chosen to showcase USJ’s Super Nintendo World before it opens later this year. Fischer’s is a seven-member group who formed on their junior high graduation day and quickly grew into a major Japanese YouTube channel. Stay tuned for our full update of top ten Japanese influencers in 2021 for Instagram and YouTube, more insights into the marketing trends in Japan and popular Japanese hashtags.

Last October it was reported in a survey conducted in Tokyo that 65% of Instagram female users aged between 20 and 35 searched to buy a product or service after seeing an influencer’s post, and we can expect to see this figure pushed even higher once social media influencer links to e-commerce sites become fully functional. However what can be safely said from both survey data and our experience is that YouTube and Instagram remain the firm favourite platforms for influencer marketing in Japan. What is impressive about Tik Tok’s mass adoption in Japan is how they managed to coax shy mainstream Japanese users to start uploading real life candid videos of themselves online, especially when so many are reluctant to post selfies on social media! Stay tuned for our series of top ten Japanese influencers in 2021, as well as more insights into the marketing trends in Japan, popular Japanese hashtags and further advancements in social media platform usage.

Influencer marketing in Japan was already predicted to rise in prominence throughout 2020, however the pandemic has rapidly increased the budget allocation for influencers and social media promotions. According to a survey at the beginning of June by Agile Media Network, Japanese companies have boosted their social media marketing budgets by 57% since the start of the pandemic. Brands responded by switching to marketing on social media platforms and Japanese influencers quickly adapted to the challenges of staying inside and adhering to the non-essential outing restrictions. Japanese users are known for being especially critical when it comes to sponsored posts easily identified by the #pr hashtag, so the best brand campaigns this year were when influencers were given the autonomy to use their own storytelling techniques to deliver truly authentic content.