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UpCity helps businesses find marketing providers they can trust.

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Highlights
Top 5 Reasons Your Business Listing Information Is So Important

This short list of information will include the following: Although a search directory is similar to the Yellow Pages, it offers you other interesting features that will make your business more enticing to potential customers. Regularly Updated Because of the popularity of search directories as a search tool for consumers, it is very important to make sure your online information is accurate and updated. Not many people know that search directories tend to pull information from other search directories and post these details on their own website. Thus, if your business information is listed on the popular search directories, you may end up having these details posted on other search directories as well.

New Prospects for Digital Marketing with Augmented Reality

There have been various AR inventions and discoveries since 1974, but only the success of Pokemon Go, an augmented reality mobile game, brought life to modern day augmented reality. If you are a marketer and want to know how augmented reality can help your business, here are new AR perspectives for digital marketing. Augmented reality has been this useful to digital marketers and according to Apple’s CEO, Tim Cook, “augmented Reality will be as important as eating three meals a day.” Pizza Hut’s AR menu proves how versatile augmented reality is and how digital marketers can make AR fun and rewarding for customers.

Top 25 Digital Marketing Articles – Week of 08/09/19

This week’s roundup includes tips to make your email marketing campaigns more effective, generate leads using your blogs, and use keyword research for determining product market fit. Learn how to leverage schema markup for driving SEO performance and grow your online brand with Google My Business. * Alice Jackson discusses how CRO strategies such as using effective headlines and reducing page load time can make your business more profitable. * Gim Song discusses how strategies such as guest posting, backlink analysis, and competitor analysis can help marketers rank their businesses higher in search engines.

Scenario Planning: 8 Action Steps to Forestall Disastrous Business Outcomes

It’s those unforeseen eventualities like a government shutdown, a dramatic weather event, an economic downturn, a data security breach, or any other significant interruption of routine business activities that can, with little or no warning, strike a substantial financial blow to small businesses of all kinds. Focused future thinking will help you create actionable contingency plans for multiple case scenarios and dramatically improve your ability to respond favorably to an ever-changing, unpredictable business climate. Contemplating potential events from every possible perspective significantly reduces the risks of potential dangers, enables better strategic development, sharpens your ability to maximize value and profit, and provides a context for making better-informed decisions when faced with uncertainty. Scenario thinking is a mindset that does not require a sizable monetary investment, only an organizational commitment to creating an environment where managers are encouraged to step away from routine activities and take time to reflect, learn, and think forward.

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