techstyle.com
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TechStyle Fashion Group is reimagining fashion.
Now we have 16 Fabletics stores in 12 states, and plan to open 18 to 24 more where our ecommerce customers are, and where brand awareness is strongest. From my own experience, That focus has helped us to earn a retail Net Promoter Score from customers that’s right up there with Apple and Warby Parker, which are some of the highest in the industry. At Fabletics, we already have deep data about our ecommerce customers, which we leverage to customize what we stock in a given store. As a result, about half of our retail customers were non-ecommerce customers before coming to the store.