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If you control a home service company’s marketing budget, you’ll want to start targeting millennials like me. Social media marketing is a must to reach us, and if your organic (posting) strategy is right, you won’t need to spend a dollar doing it. Paid Social Media: With the power of ultra-refined targeting and lookalike audiences (audiences built off current email lists or previous purchasers), you can reach us while we scroll, even if we don’t follow you. As we’ve already done for home services companies like Dean’s, we can take you where no home services company has gone before.

Toni, you’re smart, dedicated, hard-working, a great listener, positive, inspirational, focused, professional, driven and the queen of dashboards. Toni, you’ve been a mentor, friend and a great leader in the 4+ years I’ve worked with you. Toni, besides being f’n fantastic, you’re the most driven, dedicated and innovative young business woman I’ve had the honor to work with. You’re relatable, fun, kind, intelligent and the most hard-working person I’ve ever known.

Knowing that this is all first-party data, Facebook/Instagram could further use this data instead of cookie-based ads, which could open the flood gates to advertising dollars flowing in from cookie-based sources. This type of advertising isn’t cookie-based, so advertisers and publishers might take it even further by developing more “conversation-based” targeting offerings. These traditional mediums have remained effective, but there’s a cost associated with them because you’re buying “one to many” instead of “one to one.” That barrier to entry becomes less inhibiting when a digital buy isn’t any more targeted than reaching women 35-54 on a contemporary hits radio station. If digital ad targeting gets harder and less effective, then streaming audio and video could offer great solutions for advertisers who want targeting without having to buy an entire TV or radio station.

Facebook is still the world’s most widely used platform, but TikTok has entered the conversation, and Reddit actually has more active monthly users than Twitter and Pinterest. A recent study from Nielsen shows that ad-supported video streaming is far outpacing big-name subscription (non-ad supported) services like Netflix and Amazon. Importantly, the year-over-year growth in minutes watched outside of Netflix, Hulu, Amazon, Disney+ and YouTube was more than 57%, accounting for more than 12 billion minutes. According to Nielsen’s Total Audience Report: Work from Home Edition, 75% of people listen to music while working from home at least once a week, and 40% tune in daily—the highest share percentage of media-related activity for any media outlet.