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– maybe it’s your individual taste, maybe it’s your strong opinions, maybe it’s your humour or maybe it’s your ability to find a bargain. Do a quick Google search, and also look on Facebook, Twitter and Instagram to avoid picking a name that’s already in use or doesn’t have available social media handles. If design isn’t your strong point, it’s worth getting help from a friend who is. You’re not going to make it to the front row of fashion week or be sent tonnes of gifts from PRs straight away so be patient and make sure you’re always enjoying it.

During London Fashion Week, ASAP54 teamed up with Topshop and asked you to show them your best streetstyle looks, and today we’re showcasing the winner. ASAPer Abdullah Ihsan spotted a look every man needs, a sleek blue suit. An essential for every gentleman’s wardrobe, pair with a simple white shirt, smart shoes and a colourful pocket square to finish off the look.

William Tusting is the CEO of a British heritage company which handcrafts premium leather briefcases, leather luggage and handbags. The whole experience includes coffee, cycle races being screened on giant TV’s, and the temptation to purchase some great cycle gear – there is nothing greater! We held a Tusting pop-up store over Christmas and it was such a great success – it would be fantastic to have a permanent store in that area as the fit is so perfect. This is tricky as there are so many places in London that are great date venues but the champagne bar in St Pancras is a great place to start as it could lead to dinner in Paris or a concert in London.