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Now, as a marketing specialist at a nationwide surety bond provider that got its start just a few years ago, I see first-hand how my day-to-day activities contribute to the overall success of the company. Your branding, marketing strategies and, of course, customer service work to make your company name synonymous with good work, quality service and professionalism. Your future Establishing a business culture happens early on in the process of starting a new business, so it’s likely that the first employees you hire will set the standard for future employees. To ensure that future employees fit into your business culture, hold all candidates you interview to the same standard as veteran employees.

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