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echogravity, a full-service inbound marketing agency specializing in the staffing and recruiting industry and other B2B sectors, is excited to announce the naming of three key team members to expanded leadership positions. Coinciding with the promotion of Megan Blair to Director of Client Success, these new positions will be instrumental in echogravity’s mission to be a true partner to their clients as they execute highly effective marketing programs. Clare VanderWeele and Amy Wunderlich will collaborate closely with Director of Client Success, Megan Blair, to manage, train, and coordinate the talents of their respective teams, work to build stronger connections within the organization, and innovate workflow processes and agency best practices. , echogravity has been committed to delivering superior marketing solutions that speak to our clients’ target audiences and grow their bottom line,” said Kevin O’Brien, Partner and Cofounder at echogravity.
echogravity Names Megan Blair as New Director of Client Success Hoffman Estates, Illinois – echogravity, a full-service inbound marketing agency specializing in the staffing and recruiting industry and other B2B sectors, has named Megan Blair their new Director of Client Success. In this newly created position, Megan will be responsible for client success – including growth and client management efficiency, supporting these objectives with process innovation and improved best practices. Furthermore, Megan will lead echogravity’s team of Marketing Directors, developing strategic training programs to ensure consistent and exceptional client delivery. “Working hands-on with clients in a remote work environment can prove challenging, but Megan develops relationships with ease and has delivered great results for our client partners,” said echogravity Co-Founder Brian Jameson.
Every year, the TechServe Alliance Conference brings businesses from across the IT and engineering staffing space together as they connect on emerging trends, pressing challenges, best-practices, and strategies for the future. For the past 5 years in a row, echogravity has faithfully attended this conference to keep current with the latest staffing innovation and thought leadership, while helping companies understand how marketing can propel their sales and recruiting efforts. Whether we’re connecting with long-time clients or meeting new faces, there’s nothing quite like building relationships as we ponder the past, present, and (exciting) future of technical staffing. There is a lot of great content that is presented at the conference, but I think the most valuable piece is bringing people together and networking with folks who have common challenges and goals.
Your Best Marketers Might Not Be on Your Marketing Team Highly targeted, carefully crafted marketing will always have its value in the staffing industry. Candidates are certainly reading those reviews left by past and current consultants and employees. They should be encouraging consultants to leave Glassdoor reviews, asking clients for testimonials, and collaborating with your marketing team to tell great stories. The biggest objection we hear when we talk to staffing firms about getting their clients and consultants involved in the marketing process is the worry that their competitors will poach these companies and individuals.