Didit Marketing

Reputational disasters come in many shapes and sizes; what’s constant is that they’re served hot – not cold – on social media. The odds might be low, but there’s a one in x chance that your online reputation will take a dive sometime in the future, for reasons that aren’t even on the horizon right now, prompted by people you may not even know. Reputational disasters come in many shapes and sizes; what’s constant is that they’re served hot – not cold – on social media. But being ready before a crisis strikes gives you the ability to respond quickly, prove to the world you care and are paying attention what people – rightly or wrongly – are thinking, and encourages the world to experience your side of the story, all of which gives you a shot at spinning the message favorably in your direction.

The purpose of Verizon’s report is to determine, using available data, exactly which cyber-threats are most dangerous, who’s most vulnerable, and steps that can be taken to thwart these breaches. Shortly after the Boston Marathon concluded, the Wall Street Journal reported on the speed of recreational marathon runners from different nations, using data from a research study conducted by RunRepeat.com, a site that compiles reviews of running shoes. In late March of 2015, when early reports of a big change to Google’s mobile algorithm began flooding SEO news channels, Didit surveyed the websites of PR firms ranked in the O’Dwyer’s PR Firm Rankings, an annual ranking of PR agencies by revenues. Didit’s research findings said something quite negative about how digital savvy the average PR agency is,  while subtly emphasized the advantage of using an integrated communications company such as Didit for PR.

June 15, 2015: I’ve written in the past about how brands should begin to use Tumblr as a community-driven, creative way to embrace their voice and audience. If you’re still unsure about Tumblr’s value, here’s another reason we love this network: customizable mobile layouts. Within the settings, Tumblr allows you to change the header, description, font, and icon that will appear when mobile users visit your site. Unlike WordPress, where it’s necessary to have a webmaster that is fluent in HTML and add-ons, Tumblr allows those of us with less coding knowledge to play around with beautiful themes and maintain a mobile-friendly presence.