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Masters in the Art of Recruitment
To teach kids the importance of using sunscreen, Nivea created a doll that turns red when exposed to the sun and handed it out to kids on the main beaches of Rio de Janeiro. The Memorial Sloan Kettering Cancer Center launched a campaign to promote cancer research and education. Using print, video, animation and everything in between, the cancer center promotes itself as a leader in cancer treatment while encouraging patients to think positively about their personal diagnoses—and the state of cancer research in general. In response, Arkansas Children’s Hospital adopted the #100DeadliestDays hashtag and got to work on Twitter, providing a tip each day to help families stay safe during some of the summer’s most dangerous activities, which range from swimming to driving.