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There seems to be a correlation between the effectiveness of immunotherapy and the presence of certain bacteria, and whether that's gut bacteria or bacteria in other parts of the body. One of the research grants we awarded was to someone who is doing a study to try to identify what that impact is, specifically what bacteria are involved, and can that affect treatment and the success of immunotherapy. We feel it's important to get these young investigators and get them excited and interested in the world of lung cancer research. Because of the advent of immunotherapy, many of today's clinical trials involve combination therapies, ie, clinical trials that are combining already FDA-approved treatment modalities and combining them together.

To help, researchers are increasingly turning to electronic patient-reported outcomes (ePRO), a promising tool to collect information directly from the patient and help monitor self-management in clinical trials. Doctors can collect information from patients on self-care actions and other self-assessments like glucose levels, weight and diet and also send patients reminders and education to support self-management. In addition to ePRO, resources such as electronic health records, together with biomarkers like HBA1c encourage healthcare providers’ to distinguish and remediate psychosocial issues that block routine regimen implementation. ePRO also decreases data errors, and since the information can be entered in real time, it provides accurate time-stamped information and allows real-time monitoring of the patient and quicker insights from the doctor.

But rather than increasing risk, digital advertising for clinical trial recruitment can help accelerate enrollment and reduce the risk of extended timelines and unmet goals. For example, digital advertising can find patients who've visited your trial's landing page but didn't complete a pre-screener or fill out an interest form. Patient recruitment companies offer a range of services that can include copywriting, design, and campaign management to support recruitment efforts, saving sites time. For research sites working with recruitment companies, digital advertising can also work in tandem with other methods, allowing for a diverse pool of patients and reducing the risk of enrollment delays.

More than 80% of clinical trials don't reach their recruitment deadlines, and 16% close early due to recruitment issues. Working with a clinical trial patient recruitment company that takes care of some of the most challenging parts of recruitment, including pre-screening patients and automating follow up, can help you reach your goals as quickly as possible. One benefit of digital advertising for clinical trial patient recruitment is that digital tools make it easy to follow up with patients who don't immediately complete the action needed to move forward with your trial. Working with partners can speed recruitment by providing patient education and reducing the number of referrals who are less informed about clinical trial participation.