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Narrowing the focus to streaming shows specifically, households within that income group over-indexed by 14%, and households earning $200k+ over-indexed on viewership by 34%. However, when looking at the demographics of audiences tuning in to female-led programs, households with a white viewer over-indexed by 8%, while households with  Black, Hispanic, and Asian viewers all under-indexed on this type of content. With regard to whether these audiences consume a large amount of linear programming or if they’ve shifted to other programming like streaming, Samba TV found that female-led programming captures the attention of households in flux, with “Transitional TV Viewers”, or households that average 3 hours of linear TV per day, representing the bulk of the audience (42%). An additional 20% of the audience qualified as “Modern  TV Viewers” (21 minutes of linear TV viewership per day), highlighting that these viewers spend limited time on linear TV, making the airtime of shows they do watch particularly valuable.

(NAI) Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu and can use to make choices to control the collection and use of their household’s personal data. This approach is consistent with the requirements established in the NAI Code of Conduct and it puts Samba TV, as well as other NAI members that may leverage the technology, in an excellent position to comply with the Code’s provisions promoting consumer notice and choice. We look forward to working with Samba TV and other industry members to integrate this approach with additional governing frameworks in the U. S. Samba TV is implementing Privacy Manager in partnership with major global brands, publishers and platforms. The NAI looks forward to working with Samba TV and other CTV industry stakeholders to introduce the Privacy Manager approach to U. S. broadcasters, manufacturers, and regulators.

I sat down with Samba TV’s Co-founder and CEO Ashwin Navin to capture some of his predictions for 2021 and what consumers and brands can expect in this new year. We believe 2021 will be a big year for first-party data owners and a bad year for data brokers and ad tech platforms lacking privacy-compliant identity solutions. Traditional brands will move $5 billion of linear TV ads to Connected TV As linear clings to its main pillars of live sports, tent poles and news, Connected TV (CTV) consumption will continue to draw viewers throughout 2021 with the abundance of OTT services expanding their catalogs of top-tier entertainment choices. DTC brands will turn to linear TV for cheap reach Direct to consumer (DTC) brands built on digital media channels over the past five years have priced out the ROI from low-cost digital ads and will turn to traditional media for growth in 2021.

This week, Samba TV announced its groundbreaking AI-powered Picture Perfect℠ technology to optimize picture quality in real-time. Samba TV designed Picture Perfect℠ to be embedded within the TV with the purpose of recognizing and optimizing the quality of the content playing on the screen in real time, with or without an internet connection. Samba TV Picture Perfect℠ automatically detects the content type and optimizes the picture settings in real time, regardless of internet connection or technical knowledge. This groundbreaking technology leverages machine learning on the edge device, and allows consumers the ability to experience all of the second-by-second action across the industry’s highest quality TVs and gaming consoles, with privacy-by-design.