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Highlights
Guidelines for Creating Video for Digital Marketing [Infographic]

Then cut down from there, if you are way over on time just start taking out extra fluffy thoughts, ideas that are already said in a different way, maybe that explain too much or just aren’t needed. Some places you’ll want to put your video should be your Website, Email, YouTube, Facebook, Instagram and/or Twitter. Thinking ahead of time before you start the process for creating your video will help you determine the correct sizes you need to make as well as the length of the video when you shoot and edit. If so, you’ll just want to make sure you are shooting for each format, vertical for Instagram and mobile and horizontal for the wider width video for web page home banners and YouTube videos.

Applying for a Marketing Agency Job? Read This First

Everyone has heard the tall tales of working at a marketing agency including beer on tap, ping pong tables in the middle of the office, and cool client successes that win awards throughout departments. None You can add your work to your portfolio If you like fast-paced work, strict deadlines, and juggling many different projects at once, you might prefer working agency-side. Here are a few of the things you can expect when working at a digital agency: You’ve likely heard of workplaces with a “work hard, play hard” mentality and this is true for agency life. Sure, many digital agencies have kegs in their break room and happy hours every week, but this is because the team knows how to work hard, get their projects done, and then enjoy some free time when everything is checked off the list.

eCommerce UX Best Practices [Infographic]

Global eCommerce sales are expected to grow to more than 4.48 trillion dollars by 2021, which is more than double the numbers from 2017. Building an online store that’s user-friendly, responsive, and shoppable are all essential components of a successful eCommerce experience. We’ve compiled some fundamental eCommerce UX best practices that can elevate the customer experience and result in less shopping cart abandonment and higher overall conversion. As of October 2019, the great content you’ve come to expect from IMI will be posted on REQ Insights!

Social Media Ad Sizes Cheat Sheet [Infographic]

This is why we’re here to provide you with some best practices and recommended ad sizes for the major social media platforms like Facebook, Instagram, Snapchat, Pinterest and Nextdoor. When it comes to advertising on Facebook/Instagram, the social media giant does a great job at dynamically updating your creative to fit the multitude of platforms one buy will run on when choosing automatic placements. So while the square ratio of 1080 x 1080 will render on all placements, you may want to consider also designing a vertical asset to fill the entire screen for an Instagram story ad. If you’re interested in checking out more creative specs and technical requirements for Facebook/Instagram video, image, carousel and collection ads head over to the Facebook Ads Guide.

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