Washington Tourism Alliance

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Washington Tourism Alliance has been incorporated as a 501(c)6 with a mission to advocate, promote, develop and sustain the economic well being of the Washington tourism industry.

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Highlights
WTA Seeks Director of Marketing

The WTA is seeking qualified applicants for a new Director of Marketing position. Click here for the job description. If you are interested and you meet the selection criteria please respond with a resume and cover letter and prior to 5 p.m., January 27, 2021. Applicants must be a Washington State resident or willing to relocate at their own expense.

Register Today for the 2020 State Tourism Conference!

This virtual event will bring together Washington State tourism industry members and feature a line-up of national, state, and local speakers and panelists in addition to industry breakout sessions. * Welcome and State of the Industry * Travel & Tourism Industry and Forecast by Adam Sacks, the CEO of Tourism Economics * Panel discussion on Diversity, Equity and Inclusion Implications and Opportunities for the Travel Industry * Opportunities to network with people in your sector and region Cost: $25 for WTA members, $35 for non-members, and $8 for students.

2020 WASHINGTON STATE TOURISM CONFERENCE

The Washington Tourism Alliance invites you to save the date for the 2020 Washington State Tourism Conference, 8 a.m. – 5 p.m., October 8, 2020. This virtual conference represents the return of Washington’s state tourism conference, last held more than a decade ago. Panel discussions on the Future of Outdoor Tourism, Diversity, Equity and Inclusion, and Adapting in an Age of Covid * Virtual happy hour to network with colleagues in your sector Registration, sponsorship opportunities, and program information is coming soon!

Walla Walla Named Wine Region of the Year by USA Today

Wash. – USA Today readers named Washington’s Walla Walla Valley as America’s Best Wine Region, announced today in the publication’s prestigious 2020 10 Best Readers’ Choice Awards. This this year’s finalists were narrowed from a field of 250 wine-growing regions to 20 finalists by a panel of wine industry experts before USA Today readers voted. I can think of no better way to honor wines from Washington state in general, and Walla Walla Valley wines specifically, than being recognized as America’s Best Wine Region by a vote of the public,” said Robert Hansen, executive director of the Walla Walla Valley Wine Alliance. The Walla Walla Valley Wine Alliance is a nonprofit wine industry membership organization whose primary mission is to build an internationally acclaimed Walla Walla Valley wine brand among consumers, media, and trade by providing marketing programs on behalf of member wineries, vineyards, and partners.

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