Mason, Inc.
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Connecting brands with people.
My career path wasn’t quite the straight and narrow one that’s typically four years of college, graduate and land your dream job. At the time, I was receiving a lot of pitches and press releases from publicists and record label public relations teams. This doesn’t necessarily mean reacting in the moment or veering away from your brand values or company mission. Your company doesn’t always need to be on all the new social media platforms if it doesn’t fit in with your overall communications strategy and goals.
Shortly after completing my time at UConn, I enrolled in the Savannah College of Art and Design as a 3D and design major. Joining Mason has kept me on the web path, but I have become more focused on product user experience rather than just pure design and technology. I believe the key to standing out comes down to understanding user behavior and building a solution that taps more deeply than your competitors into human emotions that make people react. Constant iteration keeps a product from becoming stale, builds trust and provides better client results while not having to worry about building a single perfect solution.
Pictured from left to right: Derek Beere, Director of Client Services; Fran Onofrio, APR, Fellow, President; Steve Hayes, President The stars were shining bright as Mason received a total of nine awards at the Public Relations Society of America (PRSA) Mason also earned top honors with a Best In Show award for its work with Day Kimball Healthcare along with four gold, two silver and two bronze awards. The Mercury Awards recognize outstanding work in public relations, communications and marketing professions throughout Connecticut and is sponsored by the Public Relations Society of America Greater Connecticut Chapter.
Peloton’s new bike commercial has sparked a public relations nightmare for the fitness company. The ad shows a woman receiving a Peloton as a holiday gift and capturing her fitness progress through a yearlong selfie video journal. The social media chatter is on fire, comparing the woman in the ad to someone suffering from Stockholm Syndrome to a woman’s cry for help to divorce threats and a controlling husband. In an era where social media connects brands to its audience, they decided to bury their heads in the sand by turning off the YouTube comments.