blueacorn.com

While the beauty brand’s color scheme is anything but minimal, their free shipping, free samples, and Bliss Blue Rewards allow for minimal effort to try the beauty brand for first-time shoppers. Naturally speaking, this experience is ideal for the health and beauty brand’s target audience: young customers seeking clean and organic products. The simple navigation enables new shoppers to drill down to the product type they’re seeking and discover new products and enables returning customers to purchase what they need when they need it quickly. The brand’s homepage is full of meaningful content, from recommended products and before and after images to a diagram outlining the hair health improvement over a twelve week period after using their products.

For Blue Acorn iCi, Imagine allows us to look back on how far we’ve come with Magento, from creating the initial Magento U training to winning Partner of the Year. Inevitably I always end up wishing I spent more time with other vendors or frustrated I missed a key session, but if you have a plan in advance you can at least be prepared. “I’d expect to hear about an entry level Adobe + Magento packaged offering… probably some lightweight Adobe Target + Magento commerce solution. During his session, Experience Driven Commerce with Adobe, Eichelberger will cover how Adobe and Magento can work together to enable experience-driven commerce effectively.

The new firm, Blue Acorn iCi, will be co-led by Greg Boone and Kevin Eichelberger, and brings together a 400-person team of world-class engineers, data scientists, digital commerce experts, designers, and strategists, with offices in Charleston, Raleigh, New York, Toronto, Los Angeles, San Antonio and Shelton, CT. Coinciding with the merger, Blue Acorn iCi has acquired BrandShop, a full-service direct-to-consumer commerce company that helps leading brands build, operate and grow their digital commerce channel utilizing a comprehensive suite of commerce services. “We have partnered together for several years and are excited to officially become one, creating a new breed of company; purpose-built to solve the unique challenges of brands seeking to win in a digital customer experience-first world,” said Greg Boone, Co-CEO of Blue Acorn iCi. Blue Acorn iCi carries more than a decade-long track record for utilizing data and analytics to design and build industry-leading digital content and commerce experiences for brands such as Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others.

Fashion consumers need to determine if something is the right fit and size, technology consumers dive deep into the quality of products and how the features align with their needs. User-generated content (UGC) allows brands to share genuine, authentic images and videos of customers from all backgrounds to give their shoppers an idea of how a product would work based on their hair or skin type. To implement a UGC strategy, a brand needs a process to manage customer content as well as a tech stack to collect content, strategically place throughout the ecommerce site, and push through social and email campaigns, such as Yotpo. But, if you strategically place reviews and UGC on the product display pages, you can prove that while it’s a cheaper product, it produces first-class results.