Influencer/blogger marketing has been going through a period of great growth and prosperity, with brands pouring money into new strategies that incorporate bloggers, vloggers and instagrammers into their overall marketing strategy.
The above story made mainstream news headlines and didn’t show either parties in a particularly great light, though most people know not every hotel behaves like that many aren’t fully aware of the “influencer” industry and its workings, so this could be a bad first impression for many.
I’ve seen a great deal of social posts about how blogging requires a multitude of skills including writing, photography, social media management, financial management etc.
The blogging industry has seen nearly 20 years of growth, with the last 5-10 years being some of the highest growth years ever.