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Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful

We can’t change our identity, of course, but we can overcome our aversion to risk in other ways: Our body’s alarm circuit is its amygdala, an ancient part of our brain that doesn’t see a difference between calculated risks and recklessness. But if we avoid calling investors the same way we avoid driving off a cliff, we let our amygdala steer us away from activities critical to our success. Best of all, this tactic can reduce not only your perceived risks, but also your actual business risks. Before you’re stuck with such a decision, practice putting yourself in situations where you’re unlikely to win.

Despite the enormous stress the sale can put upon you, it’s imperative to avoid making dumb mistakes that will come back to haunt you. As VR Business Brokers of Charlotte explains, “There are a lot of issues and missteps that can be corrected in the sale of a business, but valuation isn’t one of them. Selling a business isn’t like selling a house, where you assign a price to see if someone bites before you choose to adjust your asking price. Within a short time, the potential buyer and the business owner are discussing high-level financial details — a road that’s difficult to come back from.