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A full-service creative agency, with offices in CA and NY. We help brands discover and tell their best stories.
In addition to helping your brain process content quicker, they’re visually appealing and highly shareable, which is why they come in handy for all sorts of applications, from presentations to content marketing. Whether you’re looking for general design inspiration or a few fresh content ideas, here are some of our favorite infographics, plus a few tips on how to put infographics to work for you. Great infographic design starts at the content level, especially when you’re telling a story through data. Pro tip: Great data visualization can do a lot to help people understand complicated data, but to do it well, you need to design data for clarity and comprehension.
If you haven’t written a video script before (or aren’t very confident about the draft you have at hand), don’t despair. Don’t dive straight into writing (it’s a surefire way to end up in rewrite after rewrite), and don’t start with your outline either. To help you distill your story, here’s a simple exercise: Write the core story using just five sentences. Once you have your core story, it’s time to flip the script (literally) and review it from your viewer’s perspective.
Read more >Go behind the scenes of our latest project for Hornblower Cruises & Events, a papercraft campaign celebrating life’s biggest milestones. Find out about our new project, When You Think of Home, a unique series benefitting Acres of Love, a nonprofit helping orphans find forever homes. If you’re drained, try our team’s favorite tips, tricks, and exercises to brainstorm better ideas and tap into your creativity. From ROI to resource planning, find out why a content strategy can make your team’s life a lot easier.
Although infographic marketing has been around for a decade (and 65% of marketers use infographics, according to the Content Marketing Institute’s 2018 Benchmarks report), we still see brands make rookie mistakes when it comes to optimizing an infographic for SEO. To find the right keywords, check out HubSpot’s beginner’s guide for doing keyword research. Make sure the keyword phrase is clearly placed within your post’s URL, as it’s an important element that search engines use for ranking. If you have an incredibly high bounce rate, Google assumes people aren’t interested in the content of the post and won’t show it in the search engine results page.)