G&S Business Communications
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G&S Business Communications is a business communications firm with headquarters in NYC and offices in Chicago, Raleigh, N.C., and Basel, Switzerland.
Snap gets recognition for the resources and support it makes available to its employees; companies learn of a benefit that forward-looking HR departments can offer to retain women; and consumers learn of a new offering to request from their own employers. INSIGHTEC’s treatment is FDA-approved to treat essential tremor, a movement disorder that causes uncontrollable shaking of the hands, making eating, dressing and enjoying life a constant struggle for an estimated 10 million Americans. For essential tremor patients that do not respond to medication, INSIGHTEC’s incisionless focused ultrasound treatment is a real game-changer; other surgical treatments for this condition require open brain surgery to permanently implant a pacemaker-like device. INSIGHTEC tackles this challenge head-on, utilizing social media to communicate the signs and symptoms of essential tremor and encouraging potential patients to seek a diagnosis and learn about treatment options.
Although not as widely adopted in ag as in some other industries, the benefits of content marketing – building trust, generating interest and directly engaging customers and prospects – might make it worth exploring for your operation. * Use market research and social media listening to (1) validate your thoughts about audience needs and (2) help you zero in on the topics that will pique their interest and accomplish your goals. Published by John Deere since 1895 (yes, 1895), it has remained relevant by serving as an accurate, unbiased source of information for farmers – not an overly promotional outlet about John Deere itself. For example, you may want to post daily updates on Twitter, a weekly blog post and a monthly video post on YouTube to develop cadence from an SEO perspective.
3 Tips to Catapult your B2B Content and News Past the Noise, PR Daily, Mary C. Buhay, September 30, 2019 In her new B2B communications column for PR Daily, G&S Marketing SVP Mary C. Buhay offers storytelling tips and media techniques to engage business and trade audiences. Today’s business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Be the first to receive complimentary invitations to exclusive G&S-hosted events and premium thought-leadership content.
The 2019 Sense & Sustainability® Study, published by G&S Business Communications, found that 55% of Americans correlate local job creation with a favorable business reputation for sustainability, defined as corporate social and environmental responsibility. While 60% of Americans surveyed for the 10th annual Sense & Sustainability Study believe bad news tends to dominate green business coverage, only 20% are aware of corporate efforts to share news about improving the environment and society. Even when you look at the home and building solutions industry specifically, 57% believe there is a tendency to report bad news in green business coverage about home and building companies, and only 23% are aware of the industry Some are more of the human interest click-bait variety, such as The Huffington Post Good News and The Good News Network, but there is also a rising field of solutions journalism that offers business communicators an excellent opportunity to share their purpose stories.