Radix Collective

Anyone who has met Radix Collective founder, Nicole Jordan, knows that the topic of Communications role in business is a critical discussion that needs to be examined in closer detail. The Business of PR podcast is designed to take deep dives into the many ways PR and Communications operates as a core business function and powerful tool to drive business growth, increase influence, and create positive change in society. professionals who want insights into emerging influences, trends, and strategies to deal with business challenges of all shapes and sizes, even impacts within society-at-large. Programming also addresses topics that impact other business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to better optimize PR and Communications as a growth tool.

Finding a client who is a good fit is sometimes akin to finding a partner. When a client isn’t going to be a good fit, you usually know, if you’re honest with yourself. Maybe concerns pop up during the first phone call or you see red flags during project terms or contract negotiations. Based on years of personal experience and countless stories from peers, this article outlines a few common giveaways to determine if they get a green light or red.

Companies and agencies are increasingly turning to this segment of talent to get a wide array of jobs done – media relations, content development and marketing, social communications strategy, thought leadership, you name it. Getting access to leads doesn’t have to be hard or scary, it just requires strategic approaches and, most importantly, tapping your network and your own creativity! The good news is, there are a number of tactics to employ to start getting yourself out there to bring the types of leads you’re looking for. Drawing on experience building my own independent consultancy, and in working with independents the past 9 years at Radix, I assembled common, tried-and-tested, avenues to build your new business pipeline for this Forbes piece –

If you’re recording with the same remote co-host on each episode of your podcast, consider a double-ender setup, in which you and your co-host record your own audio tracks locally and combine them in post-production. How to record a Skype call, Zoom interview, or Google Hangout For most remote recording situations, Zoom, Skype, or Google Hangouts are your platforms of choice. If you’re on a Mac, BlackHole is a great open-source tool that allows you to route audio between apps, which means you can record the audio output from Zoom (or Skype, or Google Hangouts) directly into your preferred recording software. If lossless audio quality is a must, record a “double-ender” For most remote recording situations, Zoom, Skype, or Google Hangouts are your platforms of choice.