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Products Vitamin C Skin Care Get Your Free Quote To help the products in your private label skin care line stand out from the competition, whether on the shelf or online, you need to design eye-catching packaging that will not only attract attention, but also indicate to your customers what kind of relationship they can expect to have with your brand. Whether you pick one signature color that stands alone, a rotating palette of harmonizing tones, or an artfully jarring contrast of different shades, your color choices will play a large role in setting your brand apart. With its Hydro Boost line, Neutrogena combined the familiar look of its packaging with new elements to make this new product offering stand out on the shelves while still being a recognizable part of the brand. The Hydro Boost packaging differs from Neutrogena’s Rapid Wrinkle Repair containers only in color (blue product through clear packaging vs. silver opaque containers), which makes both recognizably part of the same brand yet distinct from each other.

The naturally occurring CBD compounds in the hemp plant is extracted into oil form, after which it can be used as the primary ingredient to develop products such as lotions, topicals, capsules, edibles, drinks and more for consumption by an ever-growing market. CBD and other cannabinoids are fat-soluble, so these capsules also contain an oil-carrier like coconut, hemp or MCT oil to help the body absorb and get the benefits of the CBD. Exciting new products like soothing roll-ons and sticks, as well as sunscreens and after-sun care, are introducing new applications for CBD in the skincare industry. The sky truly seems to be the limit when it comes to CBD applications, with new products being introduced frequently, and new studies discovering more benefits from using CBD.

By selling to the customers you’ve already acquired, you are increasing your average order value, and improving your customer lifetime value in the long run. In the private label skin care market upselling and cross-selling is extremely effective, especially since customers might pay more for an individual item if it is from a brand they know and trust. While upselling is about offering a product that is more expensive than the one your customer was looking at, cross-selling is about keeping the price of the add-on item lower than their initial purchase. The different stages in the purchasing process require different approaches to upselling and cross-selling.

Social media engagement and influencer endorsements may be getting the most attention from marketing professionals now, but the classic email list is still one of the most cost-effective marketing channels. When cultivated correctly, a good email marketing list gives you direct access to customers who chose to be in contact with you and who are more likely to respond well to your marketing outreach. Your email content can be as simple as an alert about new product arrivals or discounts, or it can be as comprehensive as a regular newsletter about skin care trends, new ingredients and lifestyle topics. For example, older members may receive an article about new anti-aging serum research, while subscribers in their teens and early twenties may receive a discount code for acne treatments.