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Your best bet is to rely on a set of guiding principles that incorporate creativity and adaptation into your company’s own unique process. After understanding your company’s context, you’ll have to come up with a repeatable, solidified, data-backed approach to examine where you stand in your competitive set or industry. Sure, you can measure social media strategy broadly across the industry, but if social-based conversion isn’t one of your major objectives, perhaps your company’s weakness in that specific area isn’t a high-priority problem for you. Your company moves forward with the digital transformation plan, you have a solid foundation in place, and your customer experience and operations rely on standardized digital processes to maintain consistency and improve efficiency across the board.

Unfortunately, many doctors split their focus between listening to what patients are saying during the consultation and entering data into their devices: data which may or may not conform to the patient’s comments. The doctor’s file may appear complete when the visit is over, but the patient’s experience may have suffered from the absence of the physician’s full attention. These devices are only two of the many devices now available that offer the security of constant medical support to patients, alongside a continuous stream of relevant data for the physician and healthcare team. In 2015, global investing revealed that “patient experience and satisfaction” became the No. 1 focus for medicine-related technology development, and investment in the sector will only increase over time as digitally delivered medical services continue to save money, time and (most importantly) lives.