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B2B leads include marketing-qualified leads and sales-qualified leads. There are likewise two categories of marketers that focus their efforts on B2B lead generation—growth hackers focus on the generation of quick revenue growth and often work at early-stage startups, while demand generation marketers keep their focus on the entire cycle of B2B lead generation, nurturing leads along the way. Webinar Marketing – Webinar marketing is a valuable lead generation tool where you provide free valuable information to a targeted audience in an online setting that will hopefully encourage participants to buy the products or services you offer. Today, marketing automation software and CRM software offer marketers a way to automate the lead generation process to make their campaigns more accurate, empower their sales team with better leads, and achieve greater ROI.

Consumer-business relationships are likely to be at the forefront of the new trends, and there is no better way to relationship-build with your global customer base in a post-pandemic world than via email marketing. Emails with personalized subject lines get higher transaction rates – six times higher, according to Experian – and according to Campaign Monitor, they’re 26% more likely to be open than emails with no personalization. Just adding a name isn’t going to cut it, though – hyper-personalization ensures that emails only supply customers with content that is directly relevant to them – or even feels like it was created specifically for them. Services such as Accelerated Mobile Pages (AMP) allow you to add interactive content directly into your marketing emails, creating the opportunity for your customers to read, vote, or even shop without having to click-click-click to get to the right page.

By defining match codes, pieces of data that are used to index information, and conducting merge/purge operations with these fixed indices in place, a data governance strategy ensures that the only information your MARKETING AI® eliminates is the unwanted kind — duplicate names, invalid addresses, and other data bloat. Database hygiene and management tools now track people’s movements to new homes or jobs, merge information when it’s inadvertently duplicated, and identify records that need attention. In this weekly series Marketing AI®: From Automation to Revenue Performance Marketing, you’ll learn much more about what marketing automation is, what it isn’t, and where it fits into a marketing strategy. You’ll also discover more about traditional marketing through the lens of automation and read a compelling case study about how one company went from finding itself in a marketing dead zone to flourishing as an automated, intelligent, and responsive organization that converted its old marketing plan into a revenue marketing strategy.

Simple leads are identified early and will virtually always require significant nurturing and information from your marketing team to become a marketing qualified lead. MQLs can be identified by offering downloadable content in exchange for contact information that may include demographic or firmographic information about the lead such as company sales volume, employee size, or industry. In today’s competitive market, B2B lead generation may require a significant level of trial and error before you find the type of lead generation that works best for you and your business. If you are struggling to find qualified B2B leads, Reach Marketing is a recognized B2B lead generation agency with more than 40 years’ experience helping businesses across all industries, from large to small.