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Highlights
How to Establish a Marketing Budget in the Current Climate

According to a new study, however, managerial and strategic errors cause SMEs to inadvertently waste 25% of their paid search budgets, while others simply fail to create a viable budget in the first place. Here are some steps that can help you to achieve this objective: Start With Establishing Clearly Defined Marketing and Business Goals While establishing a budget may be pivotal to your endeavours, it is difficult to achieve this without having a clear idea of your marketing goals and how they empower you to accomplish long-term business objectives. If you decide that you want your business to grow by as much as 20%, for example, you will need to identify complementary marketing goals that allow you to target new customer segments across various platforms. Once all of your business and marketing-centric goals have been clearly outlined, you can begin to create a realistic and viable budget.

How to Establish a Marketing Budget in the Current Climate

According to a new study, however, managerial and strategic errors cause SMEs to inadvertently waste 25% of their paid search budgets, while others simply fail to create a viable budget in the first place. Here are some steps that can help you to achieve this objective: Start With Establishing Clearly Defined Marketing and Business Goals While establishing a budget may be pivotal to your endeavours, it is difficult to achieve this without having a clear idea of your marketing goals and how they empower you to accomplish long-term business objectives. If you decide that you want your business to grow by as much as 20%, for example, you will need to identify complementary marketing goals that allow you to target new customer segments across various platforms. Once all of your business and marketing-centric goals have been clearly outlined, you can begin to create a realistic and viable budget.

Using Live Interactive Broadcasting to Grow Your Business

You will build a greater bond of trust with such a transparent approach, as consumers may be skeptical of heavily-edited videos, and your customers can ask questions of your host or your employees to learn more. By broadcasting live training videos in real time, your in-house experts can educate customers on a product’s entire range of features and functions. Share Real-Time Interviews with Leading Figures Interviewing a thought-leader or notable figure in your industry can educate and entertain your customers, and live interactive broadcasting transforms scripted conversations into more fluid, engaging videos instead. Live interactive broadcasting has real potential to make your business more engaging, inviting customers to get involved with your brand and showcase the creative characters behind your company.

10 Tips for Improving Teamwork in the Workplace

If you want your employees to work together and produce great results, here are some tips to improve teamwork within your organization. If you treat your employees like children who can’t be expected to work like unsupervised adults, don’t expect them to work together like an effective team! It’s important to specify goals, set deadlines and give employees all the tools they need to perform to the best of their abilities, but when you micro manage, employees will be less inclined to work effectively and more inclined to do what’s required to please their direct manager. If everyone within the organization can deliver meaningful feedback using their preferred channel, and it’s obvious that management takes this feedback seriously and makes appropriate changes – this creates an excellent workplace culture where everyone feels valued.

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