Kohnstamm Communications

This acquisition brings together the strengths of broadhead’s ag and b2b food marketing with Kohnstamm’s depth in consumer food brand work to make for a powerful combination. Known nationally for launching and marketing dozens of iconic better-for-you brands, including Honest Tea, Angie’s BOOMCHICKAPOP, Happy Baby and Noosa Yoghurt, Kohnstamm and its leadership team will transition into broadhead, while remaining a boutique, consumer food-focused brand in the market. Consistently ranked among the nation’s top 20 food PR agencies, Kohnstamm represents a wide array of clients, including Beech-Nut Nutrition, good2grow, Edible Arrangements, Blue Dog Bakery, Bushel Boy Farms, Blossom Water and 3M Food Safety. It will also provide Kohnstamm clients access to broadhead’s full spectrum of creative and studio services, including video, design, digital, consumer insights, media planning/buying, analytics, package design and other strategic marketing resources.

Kohnstamm is pleased to add Midwest Dairy to its roster of food and beverage clients. The association represents approximately 7,000 dairy farm families, inspiring consumer confidence in their products and production practices. Kohnstamm is working with Midwest Dairy on digital content development as part of its ‘Undeniably Dairy’ campaign.

Building on a legacy of success for the brand advocacy and word of mouth program, Kohnstamm and Beech-Nut earned a Silver award in the Best Use of Influencers category in the 2019 Bulldog PR Awards. The award is the most recent honor for the program which engaged 40 ‘real moms’ from across the US to bring Beech-Nut’s “Real Food for Babies,” to life through authentic grassroots engagements. These influential moms drove real results across sales, awareness and relationships with retailers and fellow parents.

– Kohnstamm Communications took top honors last evening at the 2019 Minnesota PRSA Classics Awards, earning the ‘Best of Show’ award for its advocacy campaign on behalf of Beech-Nut Nutrition, maker of natural and organic baby food and toddler snacks. We love this work and we love this brand,” says Alan Newbold, VP, Director Brand and Client Services and architect of Kohnstamm’s advocacy programming, “Beech-Nut truly understands the value and influence of one-to-one communication between a brand and its evangelists and is willing to invest in growing those relationships. In addition to its wins with Beech-Nut, Kohnstamm’s 8-month experiential tour with Atlanta-based kids beverage company good2grow was also honored as a Classics finalist in the Special Events/Observances category. The Saint Paul-based company is a full-service communications agency with a robust array of competencies, including PR and brand strategy, influencer relations, experiential marketing, social and digital engagement, crisis and issues, and media relations.