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That way, when it’s time to actually sit down and crank out a blog post, you already have a topic lined up – no more blank page panic. Choosing a topic so far in advance can make anyone feel like a commitment-phobe, but that’s one of the best-kept secrets about planning ahead like this – An editorial calendar doesn’t have to be as elaborate as it sounds – and it’ll make establishing and maintaining a consistent blogging routine a LOT less stressful in the long run. But when you have some idea of what’s coming, it’s easier to be prepared for it – and that means no more of that staring-at-a-blank-screen-in-a-cold-sweat feeling.

Here’s what I did when copying the “best” piece of content on Shakespeare’s words. Often, it’s better to create your headline after you’ve written the article, since this gives your brain time to ruminate on the topic. Your goal isn’t to make your content fit your headline, but for your headline to announce what the article is all about — and why it’s worth the reader’s time to click and read. It’s this visual organization that allows reader to process your information, skim your content, and understand what you’re trying to communicate.

Once you have those results, you can read through highly-shared posts, look for trends in topics and headlines, and even locate some seriously valuable pull-quotes when you’re writing blog posts of your own! Ever have one of those moments when you want to share a screenshot, but making edits like adding blurs, arrows, or text feels like way more trouble than it’s worth? Enter your blog post into the app, and Hemingway will spit out a Readability Grade, along with highlighting potential areas of improvement (like those hard-to-read sentences). Call it a cop-out if you want – just preferably not in our comments section – but having someone you can rely on to offer you honest feedback and help refine ideas is more valuable than anything in the app store.

Find Pinterest users who share content your audience would love, but not content that competes with your business. As others Pin content from your website, those Pins will be linked to your profile so Pinterest can suggest those users follow you. This can help you craft content that drives more engagement from Pinterest users and optimize more content on your website to attract Pinners. The popularity of your Pins and Pins from other users in the group should boost visibility for everyone who participates, allowing you to attract new followers.