Sip NZ

The fact is that some wineries are achieving great ROIs by working with influencers and if that’s something you’re considering as well, here are 7 steps to get started: 1. Start by offering wine as contra but always shoot for a win/win deal. So many brands send wines to influencers and miss their mentions and don’t share the user generated content. It also introduces them to your followers, so again, it’s a win/win deal!

Before you get started, think about the content you want to create for each channel: feed posts, stories, reels, IGTV, live streams etc. Reels: capture 0-5 second video snippets in portrait to stitch together later as a reel – think vine to bottle, behind the scenes, fun stop motion effects. Close-ups: details matter and some wildflowers in the vineyard, zoomed in plunger action, dusty boots, secateurs, steaming coffee, dirty hands, sweat but hopefully no tears, is what vintage makes it such a special time. (Opens in new window)Click to share on Facebook (Opens in new window) 7 tips on how to work with wine influencers 8 ways to grow your newsletter list

Ask your followers to subscribe Your social tribe might simply not know that you have a newsletter list. Signature Add a link to join your email list to your wineries signature. Be social Post sample content of your newsletters on social and promote it further via ads, linking to your sign-up page. Promos Add newsletter opt-ins to pages on your website that are connected to in-store promos, e.g. necktags.

Host your first live chat, event or wine tasting by following these 6 easy steps: 1. Whether you’re keen to simply engage with existing customers or fans, increase your database, generate direct sales or Club sign-ups set a tangible goal. If your winemaker has excellent communication skills he might be the right fit for a trade or even consumer live event or tasting. But in a lot of cases your Cellar Door or sales staff have a lot more experience chatting about your wines and story, generating sales.