The company sends customers the wrong items, then allows them to leave negative feedback on her seller page despite the error being Amazon’s, says Anderson, who is 63 and lives in Jackson Hole, Wyoming.
New York University marketing professor Scott Galloway, a longtime critic of Amazon, says it’s helpful to think of Amazon’s Prime membership service as the kind of massive competitive advantage once enjoyed by railroad barons.
If you want to be able to reach customers online, you’re essentially compelled to be on Amazon’s platform, but Amazon’s platform is not a place that you can succeed,” says Stacy Mitchell, the co-director at the Institute for Local Self-Reliance.
—only buy something if it’s on Amazon” says Brandon Fishman, CEO of VitaCup, which sells vitamin-infused coffee and tea both in retail stores and online and which saw a 35% increase in its Amazon sales in March and April.