SUPERCOOL Creative

* How-to and Explainer Videos – usually animated / motion graphics – designed for mobile and desktop The right video ideas combine the tastes of your target audience, the types of videos your making, your budget and the amount of information you need to convey. For soft goals like “awareness” include soft CTAs like “share” or “subscribe” * For hard goals like “sales” include hard CTAs like “buy now” or “click here” * Share on the social media channels they use most – Facebook, YouTube, Twitter, LinkedIn, Instagram, SnapChat, blogs, publications… * Get media attention – pitch the blogs, publications and influencers that appeal to your target audience – get them to feature or at least share your videos

Adding videos to your blog posts can greatly increase their chances of being read as they both increase the quality of the article and make effective promotion far easier. If you are putting time into ranking articles in Google search, you’re missing an opportunity by not creating video content to rank on YouTube. Social platforms like Linkedin and Facebook favor video content to text-based posts, so your ads will have a wider reach, and at less cost, if they are video based. Video puts your blog ahead of the game Google, the gatekeepers of the internet, promote video content ahead of written posts.

You can pack a lot into a short video, explain a complex value proposition, key differentiation and a compelling CTA all before the viewer has had time to know they’re watching an ad! One time I saw Matthew McConaughey drive by in a Lincoln at the same time as I was watching an ad of Matthew McConaughey driving a Lincoln on my phone TV ads can be targeted in so much as guessing which types of people might be watching which types of shows and which times. When’s the last time you saw an awesomely funny TV ad and carried your TV over to a friend’s house to show it to her?

Can the TV ads serve as a call to action to watch more videos across your social media channels, leading to engagement, sharing and sales? Smart: Seed the videos via paid ads on Facebook, Instagram, YouTube,,, blog and publication outreach, influencers and build social media support. Smart: Design a flow chart that shows your social media sharing strategy across Facebook, Twitter, Google+, Pinterest, Tumblr and decide how often you’ll share the videos in different ways. ” Stupid: Measure based on video views alone, look at analytics and live feedback as a threat and if the videos don’t increase sales immediately, stop doing it and don’t ever do it again.