John Haydon

The Pareto Principle, aka the 80:20 rule, was named after an Italian pea farmer named Pareto. Pareto discovered that 80% of his peas came from 20% of the pods in his garden

You might be going back to previous donors and asking for general support. Or, you might be getting ready to request a particular list of supporters to fund your summer programs. Here are my best tips on how to keep your letter out of the recycling bin! If your letter isn’t telling a story about one person or family facing an enormous challenge who just needs the donor’s help to triumph, throw the letter out.

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook Dramatically declining reach is the biggie

Here’s how to boost donor retention with a 3-part donor welcome series: Decide what you want new donors to do next. For example, Sandy Hook Promise prompts recent donors to watch this powerful Facebook video: In your welcome series, your audience is pretty clear: people who just made a donation. For example, a welcome email to a new monthly donor should reinforce the long-term impact of their support. For example, the ACLU offers new donors a 15% discount off t-shirts: You have to strike a balance between reminding them about upcoming campaigns and being too pushy.