The Influence Marketer

Now, once be sure to have your company social media team promote it and be sure to have your spokesperson promote it on his/her personal social channels too. That’s because you’re looking for people with direct industry and business experience, not simply people with large followings on social media. There you can see where they work, their work history, the content they post, their website, and other social media accounts. In terms of content, you should check to see if they’re publishing quality content on topics relevant to your industry and business.

Now, once be sure to have your company social media team promote it and be sure to have your spokesperson promote it on his/her personal social channels too. That’s because you’re looking for people with direct industry and business experience, not simply people with large followings on social media. There you can see where they work, their work history, the content they post, their website, and other social media accounts. In terms of content, you should check to see if they’re publishing quality content on topics relevant to your industry and business.

In this two-part series, we’ll take a look at the rise of B2B influencer marketing as a viable strategy, the benefits of adding it to your marketing mix, and why the timing couldn’t be better to begin in 2021. The challenges B2B companies are confronted with today B2B companies are facing a number of real problems that have been brewing for a number of years as a result of our rapidly changing digital world. because, in the B2B world, it’s not about getting likes and shares, it’s about communicating deep expertise and experience to the people. We’ve discussed some of the high-level differences between consumer and B2B influencers, but let’s take a look at a specific side-by-side comparison below:

In this two-part series, we’ll take a look at the rise of B2B influencer marketing as a viable strategy, the benefits of adding it to your marketing mix, and why the timing couldn’t be better to begin in 2021. The challenges B2B companies are confronted with today B2B companies are facing a number of real problems that have been brewing for a number of years as a result of our rapidly changing digital world. because, in the B2B world, it’s not about getting likes and shares, it’s about communicating deep expertise and experience to the people. We’ve discussed some of the high-level differences between consumer and B2B influencers, but let’s take a look at a specific side-by-side comparison below: