TopRank Marketing

For over 20 years TopRank Marketing has been honored to help some of the world’s leading B2B marketers and brands go beyond merely being competitive, to standing out from the crowd with innovative successes. Of course, when B2B marketers take on new leadership roles, it’s only natural to seek out trusted resources to help them hit the ground running and TopRank Marketing is delighted to have been a go-to B2B content and influencer marketing agency for many marketers in new leadership roles. Chrissy Blucher has moved into the position of executive assistant at AT&T. Kayleigh Kannady has moved into the position of director of global demand marketing at BMC Software. As an influencer about B2B influencer marketing, we’ve featured Ryan’s insights in several industry articles, including the following: •

How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs? To help you answer these questions and more, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden, who will explore why it’s more important than ever to make the transition to an always-on B2B influencer marketing program during a presentation at the all-virtual B2B Marketing Exchange Experience 2021 conference on Monday, February 22 through Wednesday, February 24, 2021. Always-On” will help B2B marketers understand how they can successfully move from mere interest in an influencer program — or from an existing pilot program — to a robust always-on influencer marketing program. For more details, here’s the official presentation abstract: Based on recent research, 12 times more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns.

In fact, students in advanced degree programs at both New York University (NYU) and The University of California, Los Angeles (UCLA) were given an exciting opportunity to learn just that,  as TopRank Marketing CEO and co-founder Lee Odden presented a series of guest lectures on the practice of B2B influencer marketing. As the B2B marketing landscape is facing major shifts and new trends brought about by the pandemic, TopRank Marketing is helping meet the needs of global brands while helping educate tomorrow’s leading B2B marketers. In three independent guest lecture opportunities at NYU and UCLA, Lee was engaged to present insight from TopRank Marketing’s industry-leading and award-winning B2B influencer marketing initiatives, successfully used by global B2B technology firms that include Dell, SAP and LinkedIn. The trust that these instructors at NYU and UCLA placed in Lee’s noted B2B influencer marketing insight is indicative of the confidence brands worldwide have held for TopRank Marketing, a leader in B2B technology marketing.

At TopRank Marketing, our B2B content, influence and search marketing solutions have consistently earned the trust and continued investment from some of the top B2B brands in the world. In 2020 we adding numerous new B2B Technology clients including: We have also continued to expand our B2B marketing consulting engagements with existing clients including: We’re honored and thrilled to work on an exciting array of new B2B influencer and content marketing projects with so many mid market and large enterprise B2B technology companies. Contact us to learn more about our industry-leading B2B content, influence and search marketing services and find out why Brian Solis, Global Innovation Evangelist from Salesforce has said, “TopRank Marketing is the gold standard for B2B Influencer Marketing.