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When you’re building your event business and want to sell your event services, it’s crucial to understand exactly what your strengths are.5 questions to assess the quality of your sales process: For example, if you’re a new event planner, being in-person at events is a great way to build your skills and let people know you’re ready to plan their events. Getting hired by large event clients can take months so it’s important to identify the wrong clients so you’re not wasting your time, giving refunds or getting bad reviews. To help you move in the right direction and identify common red flags, here’s what to consider: People who get nasty during the sales process: When a prospective client hasn’t signed your event contract, there’s no reason for them to be unkind.

It’s how you’re going to give your event business direction and it helps you find the right clients. Your business mission is your core purpose and your business mission statement describes the values that drives business, so this is the soul of your brand and it’s the reason your company does what it does in the way it does it. We all have different ways of working with clients and have different clients we love to work with, like corporate event clients, brides and grooms, or even children’s parties, for example. It’s a great way of capturing what your event business is really about and you’re able to use it for everything that you build in your business, including your marketing, website design, conversations, and copy for your marketing materials.

Attract the Event Clients You Want Share on FacebookShare on Twitter Share on PinterestShare on Linkedin If you don’t know what to say to prospective event clients, then you’ll meet people who might be interested in working with you, but they’re not going to be drawn to you. If you say something like that to a prospect, what are the chances that they’re going to be interested in working with you or want to know more about what you do? If you go to a place where you’re trying to get-get-get, people will be repelled from you even if the words are great, even if you’re in a target-rich environment. She decided to raise her event decor rates to $3,000 an event and the client signed up at that rate for 6 more events ($18,000).A week or so later, one of the other 10 people at that small 60-minute talk Jennifer gave, also followed up with her and said, “

I would get some clients, and then I’d lose some clients I’d make some money, not make enough, make some more, not make enough again I was burned out and exhausted I had been working tons of hours trying to figure all this stuff out, but those hours didn’t include working with a lot of clients. Now, I’m sharing some highly valuable client attraction strategies that I’ve learned to help you build and grow your event business and help more clients see their dream events come to life. It’s great to meet all of you.”Whether you attend, speak at or lead workshops, live events are another great place to find your perfect clients. If you got 10, 20, or 30 people to an event and say the right words and show up the right way, you could completely fill up your event calendar in one talk.