localseoguide.com

Email feels slow, phone calls are taxing and that’s not how consumers prefer to get answers, help and solutions anymore…We’re designing a better, faster and easier communication experience using business messaging. We’re building Leadferno to help businesses leverage messaging in powerful and efficient ways that far exceed an email exchange. As someone who has been trying for weeks to get in touch with the someone at a local flooring store via phone and email to no avail, Aaron’s raison d’etre for Leadferno rings true: Leadferno started from a series of “why can’t I” questions. In being part of the digital marketing and software industries for 20 years now, I’ve built hundreds of websites, digital marketing campaigns and worked with tens of thousands of businesses globally on their customer experience.

Over the past year, we have been building some pretty cool business intelligence tools for our clients often using massive amounts of keyword ranking data from Traject Data. While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relatively small number of keywords (1,000 for MozCast). It also reports on nine other SERP Features including Knowledge Graphs, PAAs, Images, Shopping Boxes, Job Packs, Ads, Related Searches, News & Brand Carousels. People Also Ask questions have been the fastest growing SERP Feature over the past year, growing from 25% in May 2020 to now 41% of all SERPs in Feb 2021, so start answering those questions: Another interesting trend is February saw a relatively big increase in the presence of both Google Ads and Shopping Boxes.

We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth, to take advantage of the post-COVID demand for SEO, and of course to build a more valuable, profitable business. If you don’t want the hassle/risk of running your own sales team, hire an outside appointment setting company. I blogged pretty regularly for several years and I am pretty sure that via blogging I got a lot of clients and made a lot of great connections. But I do know that if we can put together content production processes to enable hundreds of client websites to grow revenue via organic traffic, I am pretty sure we can create some pretty great content to help us grow.

It has taken months to get the org aligned on a plan, but they finally got everyone on board and it’s happening, exactly one and a half months from today. It can respond with a proposal to get started next week, even though it’s likely that the internal resources needed for this work are fully engaged on other projects so “getting started” will be mostly ceremonial, or it can respond with the proposal equivalent of bad-tasting medicine. You don’t want an agency trying to squeeze complicated work into a schedule that doesn’t make sense for its processes. It’s not a fun place for the project owner to be as they have already committed the org to a date, but the org in the long-run should be more concerned about the state of its SEO performance than a random point in time release date.