SHIFT

Whether their people are continuing to work remotely or physically returning to offices, companies and their leaders must create an environment where teams, clients and we, as individuals, understand exactly what returning to work means and what we are returning for. A recent post on World Economic forum reminds us, “as we move toward the rebuilding stage of COVID-19, let’s ignore the instinct to go back to the way things were. Instead, let’s listen to individuals and leaders closer to the ground, support and scale their best ideas, and rebuild our society stronger than before. Businesses founded on a core belief that true collaboration could only happen face-to-face quickly discovered working remotely was not only doable but also highly productive and responsive to employee needs.

On the flip side, there are cases where facial recognition technology has helped reunite a family by finding a missing person or streamlined the security process at airports (while making the experience more secure). You can also layer in controlled earned media interactions (such as email Q&A’s) with press that are influential, but less likely to steer the story in a negative direction, and topics that are geared toward a safer narrative that speaks to innovation, the value of the technology or the general market. A corporate communications strategy in conjunction with a thought leadership campaign through earned and paid channels. When it comes to controversial technology, a company’s plan should be to get punched in the mouth but to make certain it’s in a position to get up off the canvas and keep fighting.

5 Social Media Trends from ‘Collision at Home 2020’ Inspiring a Better World Industry conferences are looking different this year as organizations pivot to virtual events. The organizers of Collision, one of the world’s biggest tech conference, rose to the challenge, demonstrating their digital chops by developing an online platform that allowed their global community (some 32,000 attendees from over 140 countries) to tune into the three-day speaker series rebranded as “Collision at Home. Social networks are being held increasingly accountable for user content Social media networks have been put in the hot seat as the public scrutinizes how they’ve taken action (or not) against hateful content shared by users on their platform. Instead, they want to see content that’s relatable and actionable, whether it’s purpose driven to generate positive actions (ex. facilitating petition signatures or raising awareness about current events), or reflective of their current reality (ex. memes about lack of productivity, cooking hacks from influencers, or workout freebies from fitness brands).

As the COVID-19 pandemic heightened, organic search spiked as people looked for timely news on the virus and how it impacted their daily lives, as well as for new products they needed (personal or business) or new ways of getting goods they’d regularly purchased. While we can’t possibly predict what a post-COVID world will look like, it’s safe to assume that organic search will continue to grow as a non-intrusive, convenient option for consumers and a massive opportunity for brands to serve their needs. To ensure your brand is capitalizing on these critical organic traffic opportunities, you must re-evaluate your strategy now for long-term organic visibility, taking into account:. None Optimizing existing owned content to maximize potential search traffic and building new full-funnel content strategies focused on rich, user-friendly content