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Recruitment and staffing solutions for digital, creative and marketing talent.
A well-written job description allows you to open a window into your workplace for creative talent to peer through and see what sets your company apart from the rest. If your job description is littered with stale jargon and corporate lingo, it’s going to immediately repel the type of talent that you want to attract. Similarly, if your entire listing is a haphazard block of responsibilities and must-haves, and you don’t provide room for creativity or growth, you won’t connect with the rare talent that you hope to reel in. The 5 tips below will help you catch the attention of creative professionals who can help bring a new perspective to your business.
If your salary structure gets out of sync with the overall labor market, you may find yourself paying employees too much and needlessly increasing operating costs, or paying employees too little and having difficulty attracting and retaining talent. As a general rule, employers should examine their overall salary structure at every three to five years at minimum to ensure it is aligned with the company’s needs and the current labor market. According to SHRM, this rationale will help catch any issues before they become large enough to affect employee engagement and the organization’s ability to attract and retain talent. Once things have gotten to the point where the business must make significant upward adjustments, the cost of doing so can be considerable.
According to AdWeek, marketing technology alone accounts for $2 Billion worth of the massive digital advertising pie in 2017. But if we think of all the little ways in which technology has integrated with our own personal lives, it’s not difficult to imagine all of the little ways it has integrated into our business lives as well. And, just as we needed to pick up a few skills along the way to properly work all of our new gadgets, the need for tech talent in marketing (and conversely, for marketers to pick up tech skills) has increased. In this blog, we’ll take a dive into the MarTech space and discuss important topics such as the current challenges the industry faces and why it’s so hard to hire MarTech talent today.