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The way something is packaged has a major effect on the person receiving it. You'd never give someone a loose birthday card without putting it in a nice-looking envelope, particularly if you expect it to be mailed. It's especially popular for businesses to print envelopes with a custom design when they want to put forth a professional image. they let people know that you care about the presentation of your message.

Whether you’re just starting to create your brand or you think it’s time for an upgrade, these tips will help you design a personalized logo that is professional, creative and an accurate representation of who you are You wouldn’t jump into any other design project without first outlining a creative brief with your client to find out what they want and what kind of message they want to portray. For example, a designer who also dances ballet wouldn’t necessarily want to use a pair of ballet slippers for her personal logo because the audience might think she runs a dance studio or teaches ballet. Even the best logo redesigns ever keep the strongest elements from their brand’s past, so take the time to find the kind of design that you’ll want to build upon in the years to come.

Click the Background layer and then Copy by pressing Ctrl+C. Create a new layer (Ctrl+Shift+Alt+N) and then paste the selection you copied into this new layer by hitting Ctrl+V. This will give you a copy of your logo that appears to be composed of the same material as your background. Just as in the embossed effect tutorial, you’ll want to paste the object you intend to deboss into a new layer using the “Paste as Pixels” option. Click the Background layer and then Copy by pressing Ctrl+C. Create a new layer (Ctrl+Shift+Alt+N) and then paste the selection you copied into this new layer by hitting Ctrl+V. This will give you a copy of your logo that appears to be composed of the same material as your background. Select the “Inner Shadow” tab in the “Layer Style” window and change the settings to match the diagram below.

Thanks to the bright lighting in our source photo, there are some really dark shadows on the model’s face and neck. Hide the Sharp layer and use the Brush Tool to fill in the shadows with lighter skin tones you’ve plucked off her face with the Eyedropper tool. Repeat the same steps as before—pull colors with the Eyedropper Tool, reduce the shadows with the Brush Tool, and then turn on the Sharp layer so you can reduce the severe lines with the Clone Stamp Tool. Use the Eyedropper Tool to select a dark color from the shadows between the model’s face and hair.