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Our global pandemic has completely upended our daily life, so having grace for yourself in a world that can change at a moment’s notice is vital. Set aside at least 5 minutes (more if you can!) to check in with yourself to see how you are feeling, consider why you are feeling that way, and define what you need. So trying to stick to a schedule that was designed to work hand in hand with lifestyle components that have drastically shifted does not make dollars or sense. We have many negative external factors surrounding our daily life, so there’s no need to create more stress within our own realm by choosing to have a negatively impacted mindset from the start.

Instead, what if you get to know your seat neighbor, and when the moment is right to tell them about a book you’ve published or company you’ve built, you might be in for a long and interesting conversation. Where there is already an existing conversation, it’s easier to enter with some new facts, examples, and studies, rather than trying to pitch a whole new topic never discussed before. Stories move quickly and often being picked for an article comes down to sending the right information at the right time. If you follow a few reporters, you’ll see they sometimes turn out a few stories a day and the best way to respect their work is by giving them accurate information fast.

Whether you’re making a personal connection, decompressing on a vacation or getting inspiration from a journey, getting outside of your office and your home town can make all the difference in the world when it comes to your business’ bottom line. When you get out of your comfort zone at home, you won’t be able to stick to your daily routines and have a circle of people you know you can lean on. Jump on the opportunity to learn how to dance the Tango in Buenos Aires, take a language class while you’re visiting Sicily, take a French pastry class in Nice or just read things just for fun while you’re on vacation. You might realize that your fancy sports car doesn’t mean as much to you as waking up early for the sunrise and being able to enjoy an amazing cup of coffee before heading out the door.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days. When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview.