leadmd.com

As someone who has just crossed the finish line of the certification marathon, I have pinpointed five easy ways to prepare for the test and pass the Marketo Certification Exam with flying colors. There are so many different online studying tools, memorization techniques and apps that promise big results, it was hard to know what would actually help. When you’re taking it remotely there is software to install, webcams to configure at just the right angle, and a lot more logistic stress then you need heading into a test. If it’s possible, taking the test at Marketo Summit is definitely the most user-friendly experience, where they have staff onsite to help.

LeadMD is a time and materials agency as I’ve always advocated for charging a fair rate for the time spent. I’ve written time and time again in regards to the cost of quality, how one should never make decisions on price, how you ALWAYS get what you pay for. Beyond the immense amounts of everyone’s time at LeadMD’s which has been pulled in adhoc to save this failing project, there’s also the cost of missed opportunities. We’ve held off on content campaigns, we’ve spent time on this project when it would have been better used elsewhere.

There are different ways to alert marketers and sales teams, and different reasons to send alerts. but then you want to continue to grow this functionality (maybe you add in alerts for multiple form fills and website interactions and also some interesting moments and interesting moment report subscriptions). At this point, reps will begin to filter alerts because there are simply too many, their task queue may be too full of tasks that aren’t management time-wise or aren’t qualified, and Marketo reports are simply too long to provide any benefit. Process for managers and higher-ups to see how leads are getting processed and followed-up on (reporting component) …and for those “nice to know” things – still build reporting around that