Avex

There’s nothing more important than brand transparency, at times like this especially when only 34% of consumers actually trust the brands they use, while 62% of those who give trust will stay loyal (1). I’ve seen some honest communications about asking for support from customers, addressing the situation and providing drastic discounts since many are spending less on non-essential goods. That said, if you’re using your resources to support the cause, such as donating funds or creating products to support healthcare workers, communicating to your audience can go a long way. They’ve changed communication on their website to directly address the situation as well as show their support for people impacted by the crisis.

Subscription services require little human interaction for purchase, because of this company have to creative ways to create that customer experience for their customers. * Free Trials: Offing free trials as a way to entice new customers to start their subscription service will boost sales. This app also gives businesses the choice to up-sell their subscription by offering discounted subscription prices on products. Creating a successful subscription service begins with creating a niche brand that markets more than just a convenient solution to traditional shopping.

When it comes to social media unlike many startup brands today focusing on Instagram, Beardbrand has gained over 1.45 million followers on youtube. Fashion Nova’s apparel initially described as “ club-clothes”, now considered a go-to trendy brand and one of the fastest growing online stores in 2020. Fashion Nova’s bread and butter is Instagram, currently maintaining 17 million followers. ColourPop’s website drives approximately 8 million in site visits monthly.

Using 100% cotton materials for durable long-lasting products, Eileen Fisher wanted to reduce wasteful purchasing. From apparel to bed and bath, Pact creates products made from organic cotton that uses less water than traditional cotton sources with zero harmful chemicals. Pact is Fair Trade certified; listed as a company that focuses on building a more conscious community of business that chooses to protect the planet with eco-friendly practices. Sparking attention for its niche product line of eco-friendly products, giving consumers a  less harmful alternative for traditional household product.