Ink Agency

For example, in the tech sector, generally the three biggest challenges are: (1) shortening a complex and lengthy buying cycle, (2) creating demand for new technology, and (3) attracting the best employees. These topics will inform stories that will resonate to assist your business target in driving business and communication strategy; support digital transformation initiatives; and enhance growth and productivity. You want to position your brand to build and maintain a loyal audience over time so that ultimately they will move from awareness of your brand to consideration and finally decision to purchase. Bringing your content strategy together by developing relevant, compelling content in an automated, data-driven way provides your brand a tremendous opportunity to build long-term customer value, trust, differentiation and revenue growth.

In the long-term, hospitals need to get through this current surge and enact a recovery plan to deal with what is hopefully a waning pandemic, returning their services to a “new normalcy” while bolstering patient volumes and the hospital’s bottom line. Hospitals need a safe way to restore their patient volumes by resuming essential and elective care—which requires a restart of the patient pipeline. Open Enrollment advertising: running through the September-December season, with the objective of acquiring new patients Condition-specific advertising: promoting a hospital’s areas of expertise, such as cancer treatment, to acquire new patients Faced with the unprecedented challenge of restoring patient volumes, hospitals need to use modern marketing methods and tools rather than relying on mass media or disjointed tactical approaches. Given the impact of COVID-19 and the need for hospitals to increase their patient volumes, there’s never been a more appropriate time to rethink how marketing is done.

Long-cycle lead nurturing is a long-term investment in your potential leads. In short, long-cycle lead nurturing is a strategy of lead nurturing that avoids making the hard sales pitch in the early interactions you have with your potential prospects. The Benefits of Playing the “Long Game” with Long-Cycle Lead Nurturing Even though we see a trend emerging with long-cycle lead nurturing, a trend isn’t reason enough to adopt this practice. If you’re engaging in long-cycle lead nurturing, the last thing you want is someone at your company to have to look up a name while they’re on the phone with a potential customer.

When B2B companies need to generate leads on a budget, it means switching to inbound marketing strategies like content marketing. By building powerful content that attracts new traffic, potential leads, and all sorts of new “eyes” on your business, you can leverage a limited marketing budget for maximum impact. As the virtual engagement and networking market become saturated with new companies seeking new leads, you’ll have to find ways to reach new customers without annoying potential leads. But when you have powerful content that draws potential leads inbound to your company, it has a staying power that’s beneficial to your bottom line.